Indonesia
Access Southeast Asia's largest economy with SNI certification, BPOM registration, Halal compliance, and comprehensive regulatory support for Indonesia's dynamic market.
Key Requirements Overview
SNI Certification
Mandatory for regulated products
BPOM Registration
Food, cosmetics, drugs, supplements
Halal Certification
Mandatory for consumer products by 2026
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Indonesia Southeast Asia's largest consumer market
Indonesia is a vast archipelago nation and the largest consumer market in Southeast Asia. With over 275 million people, a rapidly growing middle class, and a tech-savvy population, it presents massive opportunities for global manufacturers. The government prioritizes consumer protection, Halal compliance, and local industry development through comprehensive regulatory frameworks including SNI standards, BPOM registration, and mandatory Halal certification.
Market Advantages
Regulatory Framework
Indonesia's product compliance framework involves multiple authorities. BSN (National Standardization Agency) formulates SNI standards, which become mandatory when referenced by regulators.
Sectoral regulators include BPOM (food, drugs, cosmetics), Ministry of Industry, BPJPH (Halal), and Kominfo (telecoms), ensuring comprehensive product safety and quality.
Quick Facts
- Official Language
- Indonesian (Bahasa Indonesia)
- Currency
- Indonesian Rupiah (IDR)
- Standards Body
- BSN (National Standardization Agency)
- Key Regulators
- Ministry of Industry, BPOM, BPJPH, Kominfo
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Our experts help you navigate SNI certification, BPOM registration, Halal compliance, and sector-specific requirements for the Indonesian market.
Contact Indonesia ExpertKey Indonesia regulations
Understanding the regulatory landscape for product compliance
SNI Mark Certification
Indonesia's national standards system with over 5,300 SNI standards. About 130 made mandatory for products affecting safety, health, or environment.
BPOM Registration
National Agency of Drug and Food Control regulates food, beverages, supplements, cosmetics, traditional medicine, and pharmaceuticals.
Halal Certification
Mandatory for broad range of consumer products under Halal Law No. 33/2014. BPJPH oversees certification with MUI conducting audits.
Telecom & Wireless
DJID (Directorate General of Digital Infrastructure) under Kominfo certifies all telecommunications, radio, and IT equipment.
Energy Efficiency
Minimum Energy Performance Standards (MEPS) and energy labeling for consumer appliances like TVs, refrigerators, and air conditioners.
Eco-Labeling
Voluntary ecolabel certifications promoted by Ministry of Environment for sustainable products with reduced environmental impact.
Requirements by product category
Understanding which regulations apply to your products
Electronics & Electrical
SNI Certification (IEC-based)
Safety testing (SNI IEC 62368-1), factory audits (Type 5), energy efficiency labeling where applicable. Indonesian-language instructions required.
Telecom & Wireless
SDPPI/DJID Type Approval + SNI
Local lab testing to Indonesian specs. POSTEL/SDPPI certification ID required. Mobile phones need IMEI registration. Import permit via Kominfo system.
Food & Beverages
BPOM + Halal (by Oct 2026)
BPOM registration (MD/ML number), Bahasa Indonesia labels, nutritional info, Halal certification mandatory. Certificate of Free Sale for imports.
Cosmetics
BPOM Notification + Halal (by Oct 2026)
BPOM Notifikasi (NA/NB code), full ingredient list (ASEAN directive), GMP certificate, Certificate of Free Sale. Halal certification becoming mandatory.
Medical Devices
Ministry of Health Registration
MoH device registration by risk class (A-D). Local License Holder required. ISO 13485, regulatory approvals (FDA/CE), Indonesian labels. AKL/AKD number.
Toys & Children's Products
SNI Certification (ISO 8124)
Mandatory SNI for toys (Ministry Reg 29/2018). Mechanical, chemical, flammability testing. Baby clothing (0-36 months) requires SNI fabric safety certification.
Textiles & Apparel
Indonesian Label + SNI (children's)
Bahasa Indonesia label (size, material, care, importer). Baby/children's clothing requires SNI certification. Fiber content and country of origin mandatory.
Automotive & Parts
SNI Certification + Type Approval
Vehicle type approval from Ministry of Transportation. SNI mandatory for tires, helmets, safety components. Euro 4/5 equivalent emissions standards.
Chemicals & Household
MoH PKRT + GHS Labeling
Household Health Supplies (PKRT) MoH registration. GHS classification and labeling (Reg 23/M-IND/2013). Indonesian SDS mandatory. Import license for controlled substances.
Batteries
SNI Certification (Ministry Reg 69/2024)
Mandatory SNI for primary batteries (AA, AAA) aligned with IEC 60086. Batteries in products must also comply. SNI logo required on packaging.
Building Materials
SNI Certification
Strength, durability, fire resistance testing at BIS/NABL labs. SNI standards for cement, steel, wood composites. Formaldehyde emission standards for panels.
Food Contact Materials
SNI Standards
Metal cookware requires SNI to prevent toxic heavy metal leaching. Food-grade packaging requirements. Recycled plastic in food packaging must meet stringent criteria.
These are the basic requirements, but individual product types and regulatory schemes may have additional requirements.
Please contact SANTIQ for the full requirements that apply to your products.
Your Indonesia compliance process
Follow these steps to ensure your products meet Indonesian requirements
Product Classification
Determine your product's Indonesian HS code and identify all applicable regulations including SNI certification, BPOM registration, Halal requirements, or other sectoral controls.
Appoint Local Representative
Foreign manufacturers must engage a local Indonesian entity (importer, distributor, or authorized representative) to handle compliance, hold necessary licenses, and coordinate with authorities.
Testing & Documentation
Conduct testing at accredited Indonesian labs. Compile test reports, product specifications, quality certificates (ISO 9001), and translate necessary documents into Bahasa Indonesia.
Certification & Registration
Submit applications to relevant authorities: LSPro for SNI, BPOM online system for food/cosmetics, SIHALAL for Halal, SDPPI/DJID for telecoms. Factory audits may be required.
Marking, Labeling & Import
Apply SNI mark, BPOM numbers, Halal logo, energy labels as required. Ensure Indonesian-language labels. File customs import declaration through INSW (Indonesia National Single Window) for clearance.
Required documentation for Indonesia
Essential documents needed for certification and compliance
Technical Documentation
Required technical files for SNI and other certifications:
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Product SpecificationsDetailed specs, drawings, diagrams, user manuals in Indonesian
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Test Reports & CertificatesSNI test reports, international certificates (CE, FCC) if available
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Quality & Factory DocumentsISO 9001, factory Quality Manual, GMP certificates for food/cosmetics
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Labeling SamplesDraft Indonesian labels showing all required information and mark placement
Legal & Regulatory Documents
Required legal documents and authorizations:
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Authorization LetterPower of Attorney appointing Indonesian agent
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Company DocumentsBusiness licenses, NIB, import license (API-U/API-P), company registration
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Certificate of Free SaleFor imported food, cosmetics, health products from origin country
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Halal CertificateFrom BPJPH-recognized halal body if leveraging foreign certification
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