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Indonesia

Indonesia

Access Southeast Asia's largest economy with SNI certification, BPOM registration, Halal compliance, and comprehensive regulatory support for Indonesia's dynamic market.

275M
Population
$1.44T
GDP (2025)
#1
ASEAN Economy

Key Requirements Overview

SNI Certification

Mandatory for regulated products

BPOM Registration

Food, cosmetics, drugs, supplements

Halal Certification

Mandatory for consumer products by 2026

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Indonesia Southeast Asia's largest consumer market

Indonesia is a vast archipelago nation and the largest consumer market in Southeast Asia. With over 275 million people, a rapidly growing middle class, and a tech-savvy population, it presents massive opportunities for global manufacturers. The government prioritizes consumer protection, Halal compliance, and local industry development through comprehensive regulatory frameworks including SNI standards, BPOM registration, and mandatory Halal certification.

Market Advantages

270+ million population, 4th largest globally
Largest economy in ASEAN, G20 member
Strategic gateway to Southeast Asia
Rising middle class and growing e-commerce sector

Regulatory Framework

Indonesia's product compliance framework involves multiple authorities. BSN (National Standardization Agency) formulates SNI standards, which become mandatory when referenced by regulators.

Sectoral regulators include BPOM (food, drugs, cosmetics), Ministry of Industry, BPJPH (Halal), and Kominfo (telecoms), ensuring comprehensive product safety and quality.

Quick Facts

Official Language
Indonesian (Bahasa Indonesia)
Currency
Indonesian Rupiah (IDR)
Standards Body
BSN (National Standardization Agency)
Key Regulators
Ministry of Industry, BPOM, BPJPH, Kominfo

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Regulations & Requirements

Key Indonesia regulations

Understanding the regulatory landscape for product compliance

SNI Mark Certification

Indonesia's national standards system with over 5,300 SNI standards. About 130 made mandatory for products affecting safety, health, or environment.

• Testing by accredited Product Certification Bodies (LSPro)
• Factory audits under conformity assessment system
• SNI mark required on regulated products

BPOM Registration

National Agency of Drug and Food Control regulates food, beverages, supplements, cosmetics, traditional medicine, and pharmaceuticals.

• Nomor Izin Edar (NIE) license for food/beverages
• Notification required for cosmetics
• GMP certificates and Indonesian labels mandatory

Halal Certification

Mandatory for broad range of consumer products under Halal Law No. 33/2014. BPJPH oversees certification with MUI conducting audits.

• Food & beverages by October 2026
• Cosmetics & personal care by October 2026
• Foreign Halal certificates accepted if BPJPH-recognized

Telecom & Wireless

DJID (Directorate General of Digital Infrastructure) under Kominfo certifies all telecommunications, radio, and IT equipment.

• Type Approval/Certificate required for each model
• In-country testing at accredited Indonesian labs
• POSTEL or SDPPI registration number on devices

Energy Efficiency

Minimum Energy Performance Standards (MEPS) and energy labeling for consumer appliances like TVs, refrigerators, and air conditioners.

• Energy Saving Label (1-5 star rating)
• Ministry of Energy regulations for appliances
• Safety certification (SNI) plus energy labeling

Eco-Labeling

Voluntary ecolabel certifications promoted by Ministry of Environment for sustainable products with reduced environmental impact.

• Type 1 Ecolabel scheme based on SNI criteria
• Market differentiator for eco-conscious consumers
• Supports government green procurement
Product Requirements

Requirements by product category

Understanding which regulations apply to your products

Electronics & Electrical

SNI Certification (IEC-based)

Safety testing (SNI IEC 62368-1), factory audits (Type 5), energy efficiency labeling where applicable. Indonesian-language instructions required.

Telecom & Wireless

SDPPI/DJID Type Approval + SNI

Local lab testing to Indonesian specs. POSTEL/SDPPI certification ID required. Mobile phones need IMEI registration. Import permit via Kominfo system.

Food & Beverages

BPOM + Halal (by Oct 2026)

BPOM registration (MD/ML number), Bahasa Indonesia labels, nutritional info, Halal certification mandatory. Certificate of Free Sale for imports.

Cosmetics

BPOM Notification + Halal (by Oct 2026)

BPOM Notifikasi (NA/NB code), full ingredient list (ASEAN directive), GMP certificate, Certificate of Free Sale. Halal certification becoming mandatory.

Medical Devices

Ministry of Health Registration

MoH device registration by risk class (A-D). Local License Holder required. ISO 13485, regulatory approvals (FDA/CE), Indonesian labels. AKL/AKD number.

Toys & Children's Products

SNI Certification (ISO 8124)

Mandatory SNI for toys (Ministry Reg 29/2018). Mechanical, chemical, flammability testing. Baby clothing (0-36 months) requires SNI fabric safety certification.

Textiles & Apparel

Indonesian Label + SNI (children's)

Bahasa Indonesia label (size, material, care, importer). Baby/children's clothing requires SNI certification. Fiber content and country of origin mandatory.

Automotive & Parts

SNI Certification + Type Approval

Vehicle type approval from Ministry of Transportation. SNI mandatory for tires, helmets, safety components. Euro 4/5 equivalent emissions standards.

Chemicals & Household

MoH PKRT + GHS Labeling

Household Health Supplies (PKRT) MoH registration. GHS classification and labeling (Reg 23/M-IND/2013). Indonesian SDS mandatory. Import license for controlled substances.

Batteries

SNI Certification (Ministry Reg 69/2024)

Mandatory SNI for primary batteries (AA, AAA) aligned with IEC 60086. Batteries in products must also comply. SNI logo required on packaging.

Building Materials

SNI Certification

Strength, durability, fire resistance testing at BIS/NABL labs. SNI standards for cement, steel, wood composites. Formaldehyde emission standards for panels.

Food Contact Materials

SNI Standards

Metal cookware requires SNI to prevent toxic heavy metal leaching. Food-grade packaging requirements. Recycled plastic in food packaging must meet stringent criteria.

These are the basic requirements, but individual product types and regulatory schemes may have additional requirements.
Please contact SANTIQ for the full requirements that apply to your products.

Compliance Journey

Your Indonesia compliance process

Follow these steps to ensure your products meet Indonesian requirements

1

Product Classification

Determine your product's Indonesian HS code and identify all applicable regulations including SNI certification, BPOM registration, Halal requirements, or other sectoral controls.

2

Appoint Local Representative

Foreign manufacturers must engage a local Indonesian entity (importer, distributor, or authorized representative) to handle compliance, hold necessary licenses, and coordinate with authorities.

3

Testing & Documentation

Conduct testing at accredited Indonesian labs. Compile test reports, product specifications, quality certificates (ISO 9001), and translate necessary documents into Bahasa Indonesia.

4

Certification & Registration

Submit applications to relevant authorities: LSPro for SNI, BPOM online system for food/cosmetics, SIHALAL for Halal, SDPPI/DJID for telecoms. Factory audits may be required.

Marking, Labeling & Import

Apply SNI mark, BPOM numbers, Halal logo, energy labels as required. Ensure Indonesian-language labels. File customs import declaration through INSW (Indonesia National Single Window) for clearance.

Documentation

Required documentation for Indonesia

Essential documents needed for certification and compliance

Technical Documentation

Required technical files for SNI and other certifications:

  • Product Specifications
    Detailed specs, drawings, diagrams, user manuals in Indonesian
  • Test Reports & Certificates
    SNI test reports, international certificates (CE, FCC) if available
  • Quality & Factory Documents
    ISO 9001, factory Quality Manual, GMP certificates for food/cosmetics
  • Labeling Samples
    Draft Indonesian labels showing all required information and mark placement

Legal & Regulatory Documents

Required legal documents and authorizations:

  • Authorization Letter
    Power of Attorney appointing Indonesian agent
  • Company Documents
    Business licenses, NIB, import license (API-U/API-P), company registration
  • Certificate of Free Sale
    For imported food, cosmetics, health products from origin country
  • Halal Certificate
    From BPJPH-recognized halal body if leveraging foreign certification

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